How do creatives deal with failure?

Queen was one of the most successful bands of all time. With intelligence and astonishing creativity they managed to write some of the most popular anthems ever written. They had major hits but they also had major flops. In 1980, Queen put out a song called Don’t Try Suicide. Even now, Don’t Try Suicide regularly makes its way onto hundreds of “top ten worst songs” lists. It was a colossal flop. How’d they deal with it? They kept producing songs. How do you react to your writing flops?